Nature’s Beauty in Every Box

Kleenex Earth Day

Packaging | Illustration 

To celebrate Earth Day, Kleenex created special edition packaging that highlights the beauty of national parks while promoting awareness of conservation efforts.

In partnership with the National Parks Foundation, we created a series of eye-catching custom illustrations, designed to represent the most recognizable aspects of each featured park. Every box was a tribute to their iconic landscapes and wildlife, turning everyday packaging into a celebration of nature. The back of each pack included a fun fact or conservation effort, encouraging consumers to appreciate and support the preservation of our National Parks.