Shaking Up the Nutrition drink isle

Kate Farms

Identity | Packaging | Social Campaign 

Kate Farms is dedicated to creating organic, plant-based nutrition shakes with the cleanest ingredients to support various nutritional needs. We refreshed and expanded their brand through new assets and robust guidelines, creating a more consistent, clear, and flexible branding system.

The adult nutrition shake packaging was redesigned for better retail appeal, utilizing clear flavor cues and packaging best practices. A new line of kids' nutrition shakes was also developed, offering a unique "kids" look while maintaining consistency with the adult line. Both product lines were designed to have a more clinical and premium feel, distinguishing them from other nutrition shakes on the market today.