magnificent & magical mornings

Kellogg Fantasy Breakfast

Packaging | Illustration

Tapping into a broader pop-culture trend, Kellogg’s set out to add a helping of whimsy to the breakfast table with a line of fantasy-themed offerings.

Packaging designs captured the essence of each waffle’s magic, with custom typography, playful characters, and food styling that fully embraced the waffles’ fantastical charm. Because, of course, no green dragon waffle is complete without a cloud of whipped cream and a touch of iridescence.